Instagram's experiment with hiding 'like' counts is expanding to the US

In case you are not aware of, Instagram has been already testing with a few numbers of users by removing the like counts. Only some USA accounts will have private likes. Meanwhile, Instagram's parent company Facebook has reportedly been running similar tests of its own.

Instagram CEO, Adam Mosseri, said at the Wired25 conference that the social media service will expand the test to the USA next week for some users. Instagram has been hiding likes in other countries including Brazil, Japan, and Canada since the spring.

While posts can still rack up "likes" as normal, only the creator of the post is able to view them - no one else can see whether a particular post has received a lot of love or hardly any at all.

The photo sharing tech-giant hopes to "depressurize" the platform, and "make it less of a competition", Mosseri said.

The testing in the U.S. will include a limited amount of users as it starts rolling out next week. Those selected for testing should see a notification informing that they're part of the test.

Instagram will finally begin hiding like counts for users in the U.S. as soon as next week. However, users will continue to see the like for photos and videos that they post. The company wants people to worry less on the number of likes on their posts.

It was in an Instagram clip that the Bronx rapper addressed the new change, suggesting that the social media app is focused on the wrong things.

- Adam Mosseri (@mosseri) November 9, 2019WATCH: Instagram CEO Adam Mosseri announces that the platform will start hiding likes for United States audiences starting next week.