Rapper Drake Launches Cannabis Brand

'More Life': Drake is launching a cannabis production facility in Toronto

'More Life': Drake is launching a cannabis production facility in Toronto

"When we first began talks with Drake we were extremely inspired by and aligned with his vision to bring best-in-class cannabis products to the world", Canopy Growth CEO Mark Zekulin added in the news release.

The Toronto-raised performer has signed an investment partnership to launch More Life Growth Co., a licensed cannabis producer that'll be based in his hometown.

Drake rapped about starting from the bottom, but his new venture in the cannabis industry is certainly a higher business.

It's unclear what, exactly, the new venture will offer in terms of products, but the press release says it will be "centered around wellness, discovery and overall personal growth with the hope of facilitating connections and shared experiences across the globe".

Canopy Growth has the right to nominate two directors to the More Life board as well as a pre-emptive right to maintain its ownership interest in the company.

US -listed shares of Canopy, which a year ago drew a major investment from Corona brewer Constellation Brands, rose around three per cent in early trading. (Stereo Gum)Shawn "Jay-Z" Carter - billionaire rapper, producer, entrepreneur, philanthropist, and Beyoncé Knowles' husband - will serve as the chief brand strategist for Caliva, a burgeoning California company that counts former star National Football League quarterback Joe Montana as an investor.

Drake is just the latest in a list of celebrities who have partnered with Canadian cannabis companies since the country approved the use of recreational marijuana.

Earlier this year, lifestyle guru Martha Stewart joined Canopy as an adviser to develop a line of pot-based products for humans and animals.