Channel 9's Scott Cam appointed National Careers Ambassador by PM

The Block host Scott Cam has been hired to encourage young Aussies to enter trades

The Block host Scott Cam has been hired to encourage young Aussies to enter trades

He's used to tackling big projects, but Scott Cam's latest gig might be his most ambitious yet.

Scott Cam will inspire the next generation of tradespeople in his new role as Australia's first National Careers Ambassador, helping young Australians take advantage of surging demand for skilled workers.

Shadow Minister for Education and Training Tanya Plibersek questioned the role of "celebrities" in addressing the tradie shortage.

Many also questioned why the government chose to create this paid role for an already-wealthy celebrity, when public funding was sorely needed for vocational education and training.

"Scott Cam is proof that undertaking a trade can be a very valuable, rewarding and successful career choice, and there are plenty more who can tell a similar story to Scott", said Morrison.

"Today's announcement by the Prime Minister and the Minister for Employment, Skills, Small and Family Business, Michaelia Cash, reinforces the change in approach now being taken by the Government to ensure vocational education and the careers on offer are seen by young people, their parents and educators, as the pathway to an inspiring and long term career", she said.

Scott Cam speaking to media alongside Minister for Employment, Skills, Small and Family Business Michaelia Cash and Prime Minister Scott Morrison.

Scott Morrison says he wants to see "more Australians become plumbers, electricians and bakers than lawyers and consultants". "I would like to see more of them going on to become their own boss", he said.

He said he wanted more people to have information about going into trades.

The Block host Scott Cam - pictured with co-host Shelley Craft - is the first to hold the position.

"The Morrison Government is committed to creating more than 1.25 million jobs over the next five years and alongside that goal we are rolling out a $100 billion infrastructure investment".

"To take advantage of this, we will need to make sure people and businesses have access to the right skills at the right time, and understand how their skills relate to current and emerging career pathways", Minister Cash said.

HIA has been encouraged by the COAG Skills Council's adoption of a vision for skills in Australia at their August meeting, on the back of the Government's commitment to vocational education in the federal budget.