Apple launches iPhone 11

Stephen Lam  Reuters
CEO Tim Cook speaks at an Apple event at their headquarters in Cupertino Calif. Sept. 10 2019

Stephen Lam Reuters CEO Tim Cook speaks at an Apple event at their headquarters in Cupertino Calif. Sept. 10 2019

The first crop of shows - which Cook did not announce - will drop on November 1, and more shows will be added to the service monthly after that. We've broken down a comparison into key categories to see how these top devices measure up.

But the main marketing drive for the new phones was the cameras: a new superwide camera alongside the normal camera that users can switch between.

The iPhone 11 comes in six new colors and features 6.1-inch liquid retina display, a two-lens camera, "jam packed with new capabilities and an incredible new design".

Apart from the cameras, there are major upgrades in screen quality, as well as improved water resistance, a Face ID upgrade so the phone will unlock itself faster at the sight of you, and, above all, a powerful new set of chips optimized for artificial intelligence.

Apple just unveiled the iPhone 11 Pro at its September event, and it is a beauty - even if very little has changed on the outside since the release of the iPhone X in 2017.

But a triple-camera feature is hardly ground breaking, because rivals Huawei and Samsung launched their triple-camera smart phones in 2018.

And the Pro Max at $AU1,601. Some features rumoured to be coming to the new iPhone 11 didn't end up in the final product, including two-way wireless charging, something that's already available in some of its competitors.

All in all, though, the option we laid out above for just $60 a month should keep most people plenty busy for now and provide a ton of content to binge.

Besides iPhones, Apple is also expected to provide looks at the next versions of its internet-connected watch and its video-streaming device, Apple TV.

Cook speaks about the new Apple iPhone 11 during the Apple Special Event in the Steve Jobs Theater Cupertino Calif. Sept. 10 2019
John G. Mabanglo EPA via Shutterstock

Likely priced at about $US16-17 per month, HBO Max will offer a library of HBO hits such as Game of Thrones, Friends and The Sopranos, as well as original content.

If you own an Apple TV, you can watch the showcase by opening the Apple Events app. The series joins a handful of others introduced via trailer by the company, with Apple CEO Tim Cook saying that the trailers had been well received.

"I think the pricing on the Apple TV service was definitely a positive surprise", said Michael James, managing director of equity trading at Wedbush Securities in Los Angeles.

Cook also stated, during Apple's special event at the company headquarters in Cupertino, California, that consumers picking up a new iPad, iPhone, or Apple laptop, would be receiving a free year of the subscription-based service.

Apple is finally divulging details about its new streaming service, Apple TV+. Starting that day, anyone who can access the Apple TV app on their devices can begin subscribing for $4.99/month.

Apple is featuring scripted dramas, comedies and movies as well as children's programs in the service, which will compete against streaming giants like Netflix and Amazon.

For years, the iPhone represented the majority of Apple's sales, but the company has seen the numbers drop.

With the iPad, Apple is certain that it can replace people's laptops - and keeps telling them so.