New Huddersfield Town kit 'looks like a sponsored hen night'

Huddersfield Town fans fume at 'f**king awful' Paddy Power kit - 'looks like a hen do' - Daily Star

Huddersfield Town fans fume at 'f**king awful' Paddy Power kit - 'looks like a hen do' - Daily Star

However, the sash is so large and prominent that it has left people questioning whether it is a publicity stunt.

"One single area not exceeding 200 square centimetres on the front of the shirt".

The Terriers can still sell the shirt in their club shop as replica kit does not fall under FA jurisdiction.

According to their official website, the new home kit features a "modern spin" on the traditional blue and white striped home shirt.

Despite the club having reiterated that this will be the strip worn in tonight's friendly against Rochdale and for the remainder of the season, healthy scepticism continues to be held within the fanbase due to the design seemingly not adhering to sponsorship regulations set by the FA.

"If we believe that any club has breached these rules we will look into the matter and, if required, will take the appropriate action".

'We have contacted Huddersfield Town about their 2019-20 kit to seek their observations'.

Indeed, the suspicion among many industry insiders is that this was a major PR stunt created to generate attention around the sponsorship deal, just as the bookmaker has done in the past.

Huddersfield have said it will be their home kit for the upcoming season and confirmed it will go on sale on Saturday.

The betting company are very much known for their pranks, but is this one of them?

The BBC didn't receive a response when they contacted Huddersfield.

Commercial director Sean Jarvis said: "We've gone for a really modern twist on how we feature the famous Paddy Power logo".

Meanwhile, Paddy Power said, per BBC: "We're delighted to work with Huddersfield Town on this bold new kit design".

Thoughts on the new Huddersfield kit?

One said it resembled "a sponsored hen night".

"We feel the diagonal design will be the most distinctive sponsor logo in the Football League - appropriate for the most distinctive sponsor there is".