Amazon Announces 48-Hour Prime Day

Amazon Announces 48-Hour Prime Day

Amazon Announces 48-Hour Prime Day

(Eastern Time) and will run for 48 hours.

During Prime Day last summer, Amazon's servers struggled to handle the huge influx of traffic. This is also available for free-trial members too (you get 30 days), so be sure to sign up here.

As the shopping holiday looms, the retailer has already put some products on special offer - including Toshiba television sets.

A Prime subscription not only lets you access Prime Day deals, but also a bunch of Amazon services, like Prime Video and Prime Music.

And every day leading up to July 15 members will discover exclusive offers and deals. "As a result of competing "Black Friday in July" sales from other major retail players, consumers are researching and buying products across multiple online retailers around Prime Day".

Here are some tips for shopping Prime Day.

While Amazon keeps its Prime Day revenue figures secret, the firm did disclose past year that the discount-laden day was its "biggest global shopping event ever".

How much money could Amazon make during Prime Day 2019?

As in previous years, only Amazon Prime members can participate in the event, which offers access to discounts on hundreds of thousands of items, from electronics to home goods and fashion - including footwear.

In response to Amazon's Prime Day, other retailers have begun to deliver promotional periods of their own.

On Monday, Nordstrom announced it will launch its two-week "anniversary sale" on July 19, with discounts on brands such as Topshop and Madewell. According to Bazaarvoice Network data, during Prime Day 2018, these same categories saw significant spikes in total order numbers: apparel and accessories, as well as kitchen appliances, both saw a 41% increase in orders, and smartwatches and wearables saw a 20% increase.

The tech giant said shoppers bought over 100 million items during Prime Day.

Items were bought by shoppers from 17 different countries. But of those who will, the Echo smart speakers appeal to 21 percent of shoppers; 19 percent are looking at home security products like indoor and outdoor cameras, 15 percent want a Fire TV streaming device; 13 percent want a new Kindle; and another 13 percent want a Fire tablet.