Zion Williamson Sues Florida Marketing Firm to End Agreement

Zion Williamson

Zion Williamson

According to ESPN's Adrian Wojnarowski, the Duke phenom and likely No. 1 pick is suing a Florida marketing company after Williamson terminated the agreement between both parties.

Just days after Williamson declared for the National Basketball Association draft, he signed a marketing deal with Prime Sports - a marketing company based in Florida.

Williamson's camp maintains that the agreement was unlawful under North Carolina law because the company is not certified by the National Basketball Players' Association or a registered athlete agent in North Carolina or Florida.

Although the case shed light into a business preying on a young athlete, there was some fun in the text of the lawsuit, as Williamson is described as being known for his "electrifying slam dunks and abounding energy". The second is that the contract failed to include a line in bold, capital letters that made it clear Williamson would lose his college eligibility if he signed.

Klein said in a statement that Prime Sports "blatantly violated the North Carolina statute specifically created to protect student athletes" and that the agency's "continued threats against Mr. Williamson made necessary the filing of this lawsuit".

Now, Williamson is arguing the deal he signed with Prime Sports was unlawful under North Carolina law.

But Williamson's attorneys say the agreement with Prime Sports is null and void because it wasn't in accordance with N.C.'s Uniform Athlete-Agent Act.

On May 30, CAA Sports announced it had signed Williamson.

On May 31, Williamson's family approached Ford and Prime Sports to explain that it was ending the agreement. But the company threatened to sue him for damages upwards of $100 million if he broke it prematurely. In a letter, Prime Sports said it had already presented Williamson with "several multi-million dollar endorsements/opportunities".

An Illinois native, Steve Wiseman has covered Duke athletics since 2010 for the Durham Herald-Sun and Raleigh News & Observer.