Fake video of Zuckerberg stays on Instagram

Facebook CEO Mark Zuckerberg had been the victim of his own deepfake

Facebook CEO Mark Zuckerberg had been the victim of his own deepfake

The Zuckerberg "deepfake" is part of an exhibition called "Spectre," which uses the edited videos of well-known figures such as President Trump, Kim Kardashian and Morgan Freeman to "demonstrate the power of computational propaganda". If third-party fact checkers flag an item on the main service as false, the company "downranks" it to make it more hard to find.

The doctored clip was uploaded to Instagram - which is owned by Facebook - in a bid to test the company's moderation tools.

The video had less than 5,000 views before first being reported by news media, but how Facebook treats it could set a precedent for its handling of future deepfake videos.

He later adds, "Whoever controls the data, controls the future".

"We wanted to create an artistic intervention into the internet to shine a light on Mark Zuckerberg and explore how data is used in unexpected ways by opaque companies".

Canny's founders Omer Ben-Ami and Jonathan Heimann previously told FXGuide their work builds on prior research done by University of Washington researchers who helped director Jordan Peele create a deepfaked Barack Obama video warning of "fucked up dystopia". "Imagine this for a second - one man, with control of billions of people's stolen data, all their secrets, their lives, their futures", the deepfake says.

Last month Facebook declined to remove a manipulated video that made it appear House Speaker Nancy Pelosi was slurring her words.

The video is easily recognizable as a fake, in part because the voice paired with the image sounds only marginally like Zuckerberg.

The short video, which begins with Zuckerberg staring intently into the camera, is in reality, just 21 seconds taken from a much longer 2017 video of the Facebook chief addressing Russian interference in the 2016 election. "I believe that this new audio track is itself synthesized most likely from a system that learned to synthesize speech from previous recordings of Zuckerberg", Farid wrote in an email. It was used as a training model to produce the deepfake video.

Zuckerberg never said these words.

However, a CBS spokesperson told The Post that the network has asked Facebook to take the video down, citing a "fake, unauthorized use of the CBSN trademark".

Although the clip is framed as presented as a realistic-looking news bulletin, the stilted speech and facial expressions of the Zuckerberg look-alike means it is not entirely convincing. "For Spectre, we used numerous same techniques - data analytics, behavioural profiling, sentiment analysis, deep-learning - to enable audiences to experience the inner workings of the Digital Influence Industry".

Helping people make more informed decisions when they encounter false news.

"People need to know it's possible to do it", he said.

Within the company, the unearthing of the emails in the process of responding to a continuing federal privacy investigation has raised concerns that they would be harmful to Facebook, at least from a public-relations standpoint, if they were to become public, the WSJ reported.