Taco Bell to open 'tacoasis' hotel in Palm Springs in August



Taco Bell's Chief Global Brand Officer Marisa Thalberg called the hotel "the biggest expression of the Taco Bell lifestyle to date".

Dubbed The Bell, the hotel is taking reservations from June and opens its doors on August 9 for a limited time only.

Taco Bell has announced Gordita-sized plans to open a themed resort, complete with a salon where visitors can get taco-inspired nail art and vacation braids, and sleep in the lap of low-budget luxury.

We should stress - this is a temporary hotel, with Taco Bell essentially taking over an existing property. Everything from guest rooms to breakfast and poolside cocktails will be infused with a Taco Bell twist, making this the flavor-filled getaway of 2019. Ideally, they raise brand awareness and create buzz around the brand on social channels.

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Starbucks is tackling that problem with its elaborate Roasteries, massive stores that include alcohol bars, on-premise coffee roasters and casks, as well as special, pricey menu items. They also began a partnership with GrubHub to ensure Taco Bell can be delivered to inebriated customers and others uninterested or unable to drive to the establishment.

The resort, a "tacoasis" full of food, fun and all things Taco Bell, is appropriately named The Bell.

To stay up-to-date and for more information, visit the hotel's website.

"It could be just one tweet in a sea of a million that's like, 'This is interesting, is there something more to this?'" Prince said. See what we mean - it's practically a cult! So, if you want to be in with a chance of staying at the hotel, then do not forget to start booking next month.

The company did not say how long The Bell would be open, only that it would be for "a limited time".