Xiaomi Mi Express Kiosks Announced, Vending Machines That Sell Smartphones and Accessories

Xiaomi introduces vending machines for its smartphones and accessories in India

Xiaomi introduces vending machines for its smartphones and accessories in India

Xiaomi, which claims to be India's leading smartphone and smart TV brand, has today announced a new innovative Mi Express Kiosk initiative across India. The first Mi Kiosk has been installed at Manyata Tech Park, Bengaluru and Xiaomi India head Manu Kumar Jain tweeted out a picture showcasing the announcement. Two years ago, it started expanding into offline retail and now has well over 6,000 outlets across three formats - Mi Homes (experiential stores -75 in number), Mi Preferred Partners (retail stores) and Mi Stores (in smaller towns). These new Mi Express Kiosks are unique vending machines which will allow the consumers and Mi Fans to purchase Xiaomi smartphones and mobile accessories directly. "The kiosk has a capacity of almost 200 smartphones", Xiaomi India said in an e-mailed response to PTI.

The machine has a slot for your credit/debit card and will also accept cash and UPI. The concept is similar to a typical vending machine that dispenses say food items, soda, etc, though of course in Xiaomi's case, they will dispense smartphones and accessories from the company. The company has said that these vending machines will be installed across metro cities in public areas with greater footfalls such as tech parks, metro stations, airports, and shopping malls.

Xiaomi, which launched in India as an online-only brand, soon began penetrating the offline market. Xiaomi has also said that that all technology equipping Mi Express Kiosks has been researched and developed in India. In 2017, it launched Mi Homes, which were its exclusive brand stores.

Xiaomi India managing director Manu Kumar Jain said that India is the largest market outside China and is now the fastest growing market among all sizeable countries. In the first quarter of 2019, Xiaomi maintained its leadership position, growing at 8.1% year-on-year. While the company sells its popular smartphones via flash sales, we don't think the company will be able to cope up with the demand for smartphones like Redmi Note 7 Pro via these kiosks.