Samsung Smart TVs Gain Apple's TV App and AirPlay 2 Support

Through the new app, users will be greeted by the "Watch Now" and "Up Next" features, allowing customers to keep track of all the TV shows and movies that they're watching.

Apple TV is pictured at an Apple Store in Los Angeles, California October 30, 2015. A show's past seasons, for example, might be available on Hulu, Netflix Inc or iTunes, while current episodes require cable or purchase, leaving customers juggling multiple remotes.

This isn't the launch of Apple's streaming TV service, Apple TV Plus, but more of a step toward that launch by introducing users to the new design ahead of the fall launch. The new Channels feature makes it easier for users to subscribe to whichever premium channels they want from the TV app, including premium networks like Epix, HBO, Showtime, Smithsonian Channel, Starz, Tastemade, as well as CBS All-Access in the coming months.

Also starting on May 13, through AirPlay 2-enabled Samsung Smart TVs, customers can seamlessly play videos and other content from their iPhone, iPad, or Mac directly to their Samsung Smart TV. However, this particular implementation which is also known as Apple TV channels alongside similar integration for selected streaming services is not available in Malaysia for the time being though. The app also breaks out movies and TV shows into individual sections and adds a new section for kids.

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Furthermore, customers with eligible VIZIO, LG, and Sony smart TVs will also be able to enjoy AirPlay 2 and HomeKit support later this year.

Apple has released iOS 12.3, its latest update for iPhones and iPads, and this update is definitely focused on the company's plans for TV content.

There will be some limitations, however. While the presence of channels, iTunes content, and the forthcoming Apple TV+ are no surprise, what's missing is any reference to the other content now offered by the app on tvOS and iOS.

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