Ninja reportedly paid $1 million to promote Apex Legends

Apex Legends Datamines Not a Source of Truth

Apex Legends Datamines Not a Source of Truth

How handsomely? According to Reuters, EA shelled out a cool million bucks (or thereabouts) for Ninja to stream Apex Legends on launch day.

He was also paid to tweet and promote about the product, the Reuters report said.

Ninja has over 13 million followers on Twitch, meaning that anything he streams will get an astronomical amount of exposure.

There's been good news and bad news announced this week regarding the Season 1 Apex Legends Battle Pass.

It's been a few since the launch of Apex Legends, and players have been anxiously waiting for Respawn to deploy the battle pass. A bevy of other large streamers were recruited by Electronic Arts to play the new game on launch as well, although again no confirmation on just how much they money received.

There have always been questions over this sort of sponsored content, particularly when it comes to influencers not disclosing payments, but EA said it has a policy in place to address this.

Apex Legends Datamines Not Reliable

We would also guess that Respawn will avoid deploying such a big change during the weekend.

With free-to-play team-based shooter Apex Legends dropping out of nowhere last month, EA needed the game to catch on quickly, and so it turned to a number of Twitch streamers. "After midday Tuesday, Feb. 5, all Apex Legends streaming content has been organic".

Yes, Respawn could have taken away all the packs and coins from the exploit abusers, but that would have taken a ton of extra time and resources that the developer may not have wanted to dedicate to the issue.

Drew McCoy who works for Respawn Entertainment said directly that the entire goal behind this clever marketing campaign was to create a "day where you couldn't escape Apex Legends if you cared about games".

Let me know in the comments what your thoughts regarding Apex Legends Battle Pass leak are.