Facebook Will Combat Anti-Vaccination Content By Making Them Less Visible

Facebook will make anti-vaccine content less visible

Facebook will make anti-vaccine content less visible

Facebook is now working with leading global health organizations to identify vaccine-related hoaxes and take action against them. Facebook will not entirely take down anti-vaccine posts.

As well as clamping down on this misinformation, Facebook is exploring ways to share educational data on vaccines when people come across anti-vaxxer content.

Facebook says the company will be knocking down recommendations of anti-vax groups in search results and rejecting misinformation ads as well as potentially disabling accounts. Both Facebook and YouTube have had to balance fighting misinformation against charges of censorship.

In the face of this burgeoning crisis, studies and news reports have indicated that Facebook's echo chambers have made the problem worse.

Since Facebook groups can work as invite-only pages, entry to various anti-vaccination groups requires an invitation from someone who is already a member. Vaccinations ranked among the three most popular story topics. More recently, that site prohibited the "promotion of false cures for terminal or chronic illnesses and anti-vaccination advice" and altered its own search engine to prevent content from known anti-vaxxers from showing up. Ad accounts that continue to post such ads may also be disabled. Simply removing such material, the company said, wouldn't effectively counter fictional information with the factual.

The social network said it will also reject any adverts it finds include false information on the topic and will not show or recommend any content from Facebook and Instagram it deems to be spreading misinformation.

Distributed by APO Group on behalf of Facebook. Facebook is attempting to reduce the number of people who see the content, she said, without censoring it outright.

It's also notable that Facebook is now embroiled in a public relations nightmare, with mounting criticism about its privacy protection for users as well as a perceived lack of action against alleged hate groups and Russian propaganda campaigns. He called it a direct threat to public health that reverses medical progress.

Now the company is taking steps to reduce the visibility of the information in search and the news feed.

The decision of Facebook comes to light after a recent Senate hearing on how to stop the outbreak of preventable diseases, where an 18-year-old boy - Ethan Lindenberger, testified that he was immunized against the wishes of his mother.