China retailers slash iPhone prices

Apple may continue its triple iPhone approach this year.                  James Martin  CNET

Apple may continue its triple iPhone approach this year. James Martin CNET

"Or, Apple might be under pressure to clean out its stock of iPhones", he said. As we settle into 2019, eyes are once again turning to the Cupertino tech giant to get a feel for where it plans to take the iPhone this fall. According to a report in The Wall Street Journal, Apple plans to release three new iPhones this year, two models with OLED displays and one model with an LCD display.

The report doesn't specify if both the regular and larger iPhone 11 (that's a non-final name) will have triple cameras or if that setup will be reserved for the iPhone 11 Max.

Local retailer Suning cut the price for the 128GB iPhone XR from 6,999 yuan ($1,036) to 5,799 yuan ($858), according to CNBC, which represents a discount of 1,200 yuan ($178). Other retailers have begun to sell devices for even cheaper.

The current iPhone XS series features two 12MP lenses, with one being a wide-angle lens and the other a telephoto with 2x optical zoom.

The new devices will be expected by shareholders to reverse the disappointing sales that led Apple to cut its sales outlook for the first time in nearly two decades on lower-than-anticipated demand in China and elsewhere.

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Blevins said that talking with Samsung, whose Galaxy and Note devices compete against the iPhone, is "not an ideal environment" for Apple, but that Samsung is now the largest component supplier to Apple.

Last week, Apple issued its first revenue warning in almost 12 years, sending its shares down 10 percent, their biggest intra-day fall in six years.

Apple who for the first time are staring down the barrel of significantly reduced demand for their iPhones is set to launch three new iPhone models in an effort to turn their fortunes around. Apple usually unveils new handsets around September and considering 2019 just started, there's going to be a ton of rumours before the new iPhones are public.

The WSJ report claims that for 2020 iPhone lineup, Apple is planning on entirely switching to OLED panels.

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