Cadillac's new mission: Lead GM's EV push

GM To Push Cadillac As Tesla Rival | OilPrice.com

GM To Push Cadillac As Tesla Rival | OilPrice.com

Cadillac will become the leading electric vehicle brand at General Motors in an attempt to lure sales away from Tesla while also countering the onslaught of EVs in the pipeline at the German luxury brands.

If we were to guess, we'd place our bets on a Cadillac EV crossover to arrive first, as the brand seems to be intent on growing its SUV lineup.

A GM spokesman declined to comment.

The Chevrolet Volt (top) is being discontinued in favor of vehicles built on fully electric platforms like the Chevrolet Bolt's (bottom).

Cadillac is the ideal brand for GM to relegate to electric vehicles, as the cost of electric components can be offset by the already-high prices customers pay for the cars' luxury.

The biggest carmaker in the United States two years ago announced EV manufacturing plans that included building a dedicated electric vehicle architecture and launching it by 2021 along with a battery system, with the two to be used to develop at 20 new electric models in both the USA and China, the world's largest EV market.

GM in 2017 said it planned to launch as many as 20 electric cars by 2023, including both battery-electric and fuel cell-electric models.

Cadillac will become the face of GM's push into the electric-vehicle market, although it's unclear when exactly it will appear on the market. An EV crossover would also match up well against other luxury brands' new electric offerings, such as Audi's e-tron, Mercedes-Benz's EQC, and Jaguar's I-Pace.

However, there is also a major opportunity for Cadillac here in the United States given the recent strong performance of Tesla. He left GM in April. Last year, Barra said the company eyed electric vehicle sales of 1 million per year by 2026, with a substantial part of the total sold in China.

Cadillac has also been doing very well in China, with sales rising 17.2 per cent in 2018.

Last year, General Motors opened a battery factory in China in partnership with local carmaker SAIC Motor Corp.as part of its expansion plans for the Chinese market.