New software can track down users who share Netflix accounts illegally

Netflix are cracking down on customers who share their account details. Credit Netflix  Warner Bros

Netflix are cracking down on customers who share their account details. Credit Netflix Warner Bros

Many people are comfortable sharing their Netflix and other streaming service passwords with friends, however the popular streaming company is looking to crack down on account sharing.

Each service can choose to deal with rule-breakers as they please, for instance by sending them an email asking them to upgrade to a premium service or even shutting down their account.

The company says that in "extreme" cases, where passwords have been sold online, accounts will simply be delted. According to The Daily Mail, Synamedia's AI-powered system is created to track down and analyze which users are logged in at different locations, quickly being able to flag accounts that are being shared.

The company revealed that 26% of millennials share passwords for video streaming services, while economic predictions indicate that in 2021, $9.9 billion of pay-TV revenues and $1.2 billion of over-the-top media services (OTT) revenues will be lost to credentials sharing. Our new solution gives operators the ability to take action.

Synamedia aims to crack down on password sharers with a new system that streaming services can pay to access. Many casual users will be happy to pay an additional fee for a premium, shared service with a greater number of concurrent users.

Before you know it, your second cousin once removed who lives in Ballina is using your account to binge watch Orange is the New Black. "It's a great way to keep honest people honest while benefiting from an incremental revenue stream", said Jean Marc Racine, CPO and GM EMEA of Synamedia.

What the technology can do is figure out where fraudulent activity is coming from, tracking exactly where accounts are being wrongly used.

Synamedia says that until now, content providers have turned a blind eye to casual password sharing as it helps market their service to new audiences.

For example, it checks what content you're watching in what location.

This story originally appeared in The Sun.