Apple TV Owners Might Get Apple's Incoming Original Content For Free

Image HBO Apple

Image HBO Apple

Until recently, it had been lumped in the same speculative basket as Apple HDTVs and Apple self-driving cars.

Remember last summer when Apple said it was going to invest $1bn on producing its own original content over that next twelve months?

Apple now has at least 24 original shows or movies in production, including content from Oprah Winfrey, Steven Spielberg, J. J. Abrams, and M. Night Shyamalan.

"Apple has made clear, say producers and agents, that it wants high-quality shows with stars and broad appeal, but it doesn't want gratuitous sex, profanity, or violence", the Journal reported. Owners of Apple devices, such as the iPhone, iPad and Apple TV will find the still-in-the-works service in the pre-installed "TV" application, said the people, who asked not to be named because the details of the project are private. You won't have to open that service's individual app separately. If the report can be believed, Apple will be focusing on PG-rated series suitable for family viewing; a move straight out of the Disney playbook.

The new TV service from Apple will include Apple's original content, with the company rumoured to have spent over $1 billion. A revamped app will debut early next year.

Most notably, the report suggests that the Apple-produced and owned content would be free to owners of Apple devices, while only other subscription channels - like HBO or Starz - would cost money to access through the TV app.

There's no word on whether access will be provided to non-iOS users.

As of Thursday, iOS 12 has been loaded on 50 percent of all iOS devices, which includes iPhones and iPads, according to Apple's App Store Distribution page.

On the other hand, it could dilute quality content further across multiple competing platforms - Netflix, Foxtel, Stan, Amazon Prime Video and soon Disney and Apple.