Revolve Issues Apology For LPA x Lena Slogan Shirts

Lena Dunham

Lena Dunham

Quality control is something clothing company Revolve will pay closer attention to after being flamed online for selling a sweatshirt with a slogan that read, "Being fat is not handsome it's an excuse".

According to LPA, the brand was going to launch the sweaters on its own website with each of the five prominent women modeling them in a selfie.

Fashion company Revolve is being slammed online for listing a sweatshirt that reads "Being fat is not lovely it's an excuse". But you are rude and ignorant. I am deeply disappointed in @revolve's handling of a sensitive topic and a collaboration rooted in reclaiming the words of internet trolls to celebrate the beauty in diversity and bodies and experiences that aren't the industry norm.

The full collection would have included garments with the quotes: "Horrible Result of Modern Feminism" and "Too boney to be boned".

However, when the first sweatshirt was released - apparently prematurely - with no explanation, the wider context of the campaign was lost.

'The capsule collection - originally conceived by LPA alongside Lena Dunham, Emily Ratajkowski, Cara Delevingne, Suki Waterhouse and Paloma Elsesser - was set to debut tomorrow as a direct commentary on the modern day "normality" of cyber-bullying and the shared desire to create a community for those most affected by the epidemic.

The statement from Revolve reads: 'This morning, images of a forthcoming LPA collection were prematurely released on Revolve.com. "We at Revolve sincerely apologize to all those involved-particularly Lena, Emily, Cara, Suki and Paloma-our loyal customers, and the community as a whole for this error". "Proceeds were set to benefit "Girls Write Now", a charity focused on mentoring underserved young women and helping them find their voices and tell their stories through writing", the statement read.

'The collection has been pulled.

The company stated that it pulled the product and canceled the line before a single item was sold, and that it will donate $20,000 to Girls Write Now, the organization meant to benefit from the campaign. "LOLLLLL @REVOLVE y'all are a mess", she tweeted.

Picture: Revolve/Screenshot People soon began to call out the sweatshirt's messaging, highlighting that the sweatshirt on a thin model was very problematic.

Elsesser has reportedly contacted LPA to have the quote removed from their sweatshirts.

Proceeds from the sale would then go towards an undisclosed charity. Without consulting me or any of the women involved, @revolve presented the sweatshirts on thin white women, never thinking about the fact that difference and individuality is what gets you punished on the Internet, or that lack of diversity in representation is a huge part of the problem (in fact, the problem itself.) As a result, I can not support this collaboration or lend my name to it in any way. This isn't meant to shame Pia or the great work she's done with LPA.