Star of 'Borat' and 'Bruno' returns satirical gaze to US

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Getty Image

Baron Cohen is the writer and director behind the new series, his first TV show in more than a decade.

And yesterday, Cohen dropped the big teaser, confirming he had been secretly filming undercover for the last year.leading to a clip of Dick Cheney himself signing a waterboarding kit. Then it cuts to Cohen's voice speaking with an unplaceable accent asking former Vice President Dick Cheney to sign his "waterboard kit". This is gonna be a good 'un. In Cohen's teaser clip, Cheney can be heard chuckling, "That's a first".

Cohen also posted a video on the Fourth Of July featuring President Donald Trump calling the comedian a "third-rate character" and wishing that he was "punched in the face so many times right now he'd be in a hospital".

According to a press release from Showtime, the series will run for seven episodes and focus on the people of the United States of America, all across the political spectrum from non-players in the politics game to some pretty big names like Cheney. The clip promised to showcase Cohen "as you've never, ever seen him before".

"Sacha is a comedic genius who shocks you with his audacity, bravery and inventiveness", Showtime president and CEO David Nevins told Entertainment Weekly. Even so, neither Cohen nor Showtime were willing to comment publicly.

"You've been warned", the posters tease, while giving us the first glance of Cohen's character - a guy suspiciously peeking out of American flags with various eyewear.

Showtime had been running online promos for the mystery show, teasing the July 15 premiere of "perhaps the most unsafe show in the history of television" with a lead character that is "shameless", "unhinged" and "cold-blooded".

There was a time when the phrase "a new comedy by Sacha Baron Cohen" would be enough to get the world giddy with excitement.