Top Netflix spokesman fired for using racially insensitive word twice

Stock Catalog  Flickr

Stock Catalog Flickr

On-demand video streaming platform Netflix has fired its head of communications over his use of the "N-word".

In an internal memo, Netflix CEO Reed Hastings apologized for not acting earlier.

Hastings wrote that several people told Friedland how inappropriate and hurtful his use of the word was.

Chief executive Reed Hastings credited communications officer Jonathan Friedland with helping to strengthen Netflix's brand around the world and making it successful.

Here are the details. "I feel bad about the distress this lapse caused to people at a company I love and where I want everyone to feel included and appreciated".

The spokesman, Jonathan Friedland, confirmed in tweets that he was leaving the company, saying he was insensitive in speaking with his team about words that offend in comedy.

The first incident was at a meeting with the public relations team to discuss sensitive words.

"Jonathan contributed greatly in many areas, but his descriptive use of the N-word on at least two occasions at work showed unacceptably low racial awareness and sensitivity and is not in line with our values as a company", Hastings said.

"We hoped this was an bad anomaly never to be repeated". He used a derogatory term for black people twice in the past year, according to a memo obtained by Bloomberg.

Hastings praised Friedland's contributions to the company, but said his behaviour left him no choice.

"Many of us have worked closely with Jonathan for a long time, and have mixed emotions". Aal on a couple of words'.

"Rise high, fall fast", Friedland said in a now-deleted tweet on Friday.