Here's Why IHOP Is Changing Its Name to IHOb (for Now)

11 2017 shows an IHOP sign at a restaurant in Hialeah Fla

11 2017 shows an IHOP sign at a restaurant in Hialeah Fla

The restaurant chain announced Monday, June 11, that it is officially changing its name to IHOb - International House of Burgers.

On the plus side, a lot of the talk was hilarious, especially on Twitter.

According to CNN, the change is only temporary.

It's unclear how long the name IHOb will stick, but the new burger menu items seem like they're here to stay.

IHOP first teased a name adjustment last week before finally revealing it Monday.

International House of Pancakes will continue serving flapjacks, but is emphasizing the beef after announcing Monday morning it has changed its name to the International House of Burgers.

"The goal is to get people to think about us for lunch and dinner", Haley conceded.

Darren Rebelez, the president of IHOP, explained the re-branding and put restaurant-goers at ease in a statement.

Now IHOb just has to ride out the Twitter sarcasm wave and reap the hoped-for rewards.

So, naturally, the store is now adding and the handful of new burgers to the menu. On its website, the company featured a countdown clock for when the "b" would be revealed.

IHOP owner Dine Brands is also the parent company of Applebee's.

Others noted that the Ob in the IHOb logo looked extremely similar to the O.B. brand of tampons. "If you want a burger and beer, you are not going to come to IHOP".

Everyone's default theory was that the "B" didn't stand for a particular dish at all, but instead to "Breakfast".