Amazon Prime members to get extra discount at Whole Foods

Amazon is trying to tap the 40 percent of Whole Foods customers who are not yet Prime members. Justin Sullivan  Getty Images

Amazon is trying to tap the 40 percent of Whole Foods customers who are not yet Prime members. Justin Sullivan Getty Images

The perks are now only available at Florida Whole Foods stores, but you'll see them nationwide this summer.

Inc. (AMZN) and Whole Foods Market have no intention of sitting out the grocery price war.

Amazon this week announced that in the new program, "Prime members can get an additional 10 percent off sale items. throughout the store, plus weekly deep discounts on select best-selling items".

Amazon says while Prime deals will be prominently featured in-store as shown above, customers can also go to the Whole Foods Market app to learn about numerous best offers each week. "But this is a more meaty idea, tying together this idea of providing fresh foods at a good price to Prime members", Bob Hetu, a retail industry analyst with Gartner, told USA Today. "Or, customers can opt in to use their phone number to save at checkout", the Amazon/Whole Foods news release states.

Amazon plans to expand the discounts to all Whole Foods Market and Whole Foods Market 365 stores nationwide in the summer, the retailer said. That isn't all the company is doing, as it will soon offer weekly deals for Prime subscribers.

The items that are going to be discounted include meat and fish, as well other healthy products such as strawberries, wild-caught halibut, Kind granola and cold-brew coffee at Allegro coffee bars.

Amazon continued its march to marketplace domination today by announcing that Prime members will get deep discounts from Whole Foods, the asparagus water shilling-grocer Amazon acquired past year for almost $14 billion. The app will also give customers exclusive deals and highlight the week's best offers.

Both companies had quietly tinkered with existing savings, rewards, benefits and other programs leading up to the integration.

Amazon bought Whole Foods in 2017.

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In total, any given Whole Foods store has tens of thousands of products available. And while there is no word yet on whether Amazon will eventually turn Whole Foods into a cashier-less grocery store, if it would cut down on labor costs, it's probably coming. Olsavsky's remarks came while Amazon stated that it would raise its Prime's annual fee by $20 to $119 per year.