AT&T CEO Says He Knew 'Head Snapper' Status of Time Warner Deal

Time Warner defends AT&T merger to compete with Google and Facebook

Time Warner defends AT&T merger to compete with Google and Facebook

AT&T Inc. executives were aware the company's move to acquire Time Warner Inc. would shake up the telecommunications and media world, Chief Executive Officer Randall Stephenson said. Time Warner Chief Executive Jeff Bewkes old Judge Richard Leon, who will determine if the $84.5 billion deal, may proceed and that the USA justice Department was mistaken to pronounce that AT&T would be unwilling to license Time Warner's TV and movie content to competitors engendering black outs so as to garner new customers to AT&T subsidiary DirecTV. Jeff Bewkes has been CEO of Time Warner for more than 10 years.

Bewkes debated it was in Time Warner's concern commercially to license its television channels which span from movies to CNN to sports, chiefly online.

With digital advertising, Chevrolet, for example, can target vehicle ads at people looking to actually buy a auto, he said.

AT&T declared that the chief interest of possessing Time Warner is that it can capture data about its 141 million USA wireless subscribers and 25 million video subscribers and join it with Time Warner's programming to sanction advertisers to aim TV ads.

Time Warner, on the other hand, would give AT&T the type of premium content to compete with streaming rivals such as Netflix Inc. and Amazon.com Inc., attract viewers, and sell more targeted ads based on the user's interests and habits, he said.

Stephenson took the witness stand Thursday to defend the takeover of Time Warner against the USA government's lawsuit to block the deal, saying it will drive AT&T's next stage of development in media and advertising.

"It met all of the needs of the strategy we were trying to peruse", Stephenson said.

Advertisers' spending on TV ads in 2018 is expected to be around $70 billion, a 1.45 percent increase from three years ago, according to research firm eMarketer.

The trial has seen a parade of witnesses testifying about how the merger would affect them. Executives from smaller pay TV companies talked about how important it was to have access to Time Warner's movies and television shows.

Disclaimer: The views expressed in this article are those of the author and may not reflect those of Kitco Metals Inc.

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