Star Wars Battlefront: EA Promises to Not Repeat Loot Box Mistakes

Credit Star Wars Battlefront II EA

Credit Star Wars Battlefront II EA

Failing to be the big hitter that EA expected it to be, Battlefront II was one of 2017's most memorable gaming flops. Now EA says it can't afford to mess things up again-and that they won't. He says that the company "got it wrong" when it came to the implementation of that idea.

Söderlund added that there was no ill intentions behind the loot box and player progression system in Battlefront II, rather it just wanted to create a system that would encourage more people to play long after release, and like other games on the market, in order to do be able to afford doing that, it believed it needed to start getting returns. These microtransactions will soon be turned back on, which is obvious given the game's long-term engagement-driven focus on live service revenue, and will fuel future updates and DLC content. And as a result, we had to take very quick and drastic actions to turn everything off, and we've since worked and redesigned the progression system. He even indicates that they've seen players coming back in large numbers after they fixed the game's loot box system. "I'd be lying to you if I said that what's happened with Battlefront and what's happened with everything surrounding loot boxes and these things haven't had an effect on EA as a company and an effect on us as management" he told The Verge, admitting that the company may need to take a look at itself: "We can shy away from it and pretend like it didn't happen, or we can act responsibly and realize that we made some mistakes, and try to rectify those mistakes and learn from them". "It doesn't mean we will stop", Soderlund explains. We'll continue to improve the game, we'll continue to push on these things, and we'll have to be very cautious with what this means for future products'.

All in all Battlefront II's massive controversy has humbled EA, and taught the publisher that it can't just expect to pack in lootboxes or similar monetization strategies it uses for games like Federation Internationale de Football Association into commercial brands like Star Wars. Thus, he's taking a strong stance with the claim that neither Anthem, Battlefield, or any other future titles will have those same issues.