Holly Willoughby reveals some exciting news that you are going to love

Holly Willoughby'terrified by reaction to her post on'upksirt harassment

Holly Willoughby'terrified by reaction to her post on'upksirt harassment

Since becoming a household name as the co-host of ITV's This Morning, Holly Willoughby has become somewhat of a role model for women across the United Kingdom and Ireland.

Writing on her social media account, the presenter said: "So.finally I get to tell you about something I've been working on passionately and secretly for a long time".

Its seems only natural then that Holly would create an online space especially for her fans in the form of her new lifestyle brand Truly. The This Morning host - who has been keeping a low profile on social media over the Easter holidays - made an exciting announcement on Instagram on Sunday, telling her followers that she is set to launch her own lifestyle brand! "Let the adventure begin!" "I would love for you to be a part of the truly family".

Truly will also have a charitable foundation.

"Truly is a new lifestyle brand that launches later this year".

Speaking to The Guardian, Holly revealed Truly will be both a lifestyle brand and a blog.

The welcome page on the website reads: 'It's about handsome things that are of the highest quality, surprisingly affordable and created to make your life easier'.

However, Holly ruled out similarities between her and Gwyneth's Goop, joking that she doesn't plan on being quite as adventurous with some of her topics.

Holly said: 'So the only things I've heard on This Morning about Goop, we had some sort of vagina steamer thing that you put on the toilet with herbs and stuff.

'It's going to be very open and welcoming'. As yet, on our list, there's no vagina steamer'.