Aramark and Jamie Oliver announce 'exclusive' partnership

Jamie Oliver

Jamie Oliver

The announcement comes less than two years after the Jamie Oliver Restaurant Group bought back the franchises from failed hospitality company, the Keystone Group.

The firm, which employs 16,000 staff, now has catering contracts in the business, education, healthcare, manufacturing and defence sectors throughout the UK. The two companies will work together with an aim to positively impact the way food services are delivered encouraging a "nutritional revolution" across the United Kingdom and Ireland by focusing on innovative culinary developments, exceptional staff training and enhancing client wellbeing and productivity.

Frank Gleeson, Aramark's president in Northern Europe said the deal was an opportunity to create innovative culinary experiences that would benefit productivity and health in workplaces.

"We serve hundreds of thousands of people in workplaces, schools and colleges every day, so we have a fantastic opportunity of working together where we can set the agenda for health and nutrition and have a real and lasting impact on people's lives".

Jamie Oliver Restaurant Group chief executive Jon Knight said the partnership would give it the opportunity to expand its presence geographically.

"The [Hallmark] team brings a huge amount of experience and passion for our brand, from collaborating with the key suppliers to our food philosophy, and we look forward to working with them as they develop the Jamie's Italian restaurant offering across Australia".

The opportunity to introduce high street brandeds such as Jamie Oliver's Diner into client sites, complement Aramark's existing proprietary brands and rotational concepts.

Established in 2008, Jamie Oliver Restaurant Group operates premium brands in the restaurant sector including Jamie's Deli, Jamie Oliver's Diner, Jamie Oliver's Pizzeria and Jamie's Italian.