Zuckerberg Admits Facebook is Spying on Non-Users across Web

Pic Reuters

Pic Reuters

But choice doesn't always make people happy.

But as Facebook founder and CEO Mark Zuckerberg answered questions before Congress about online privacy and his company's reach, I wondered: What information does Facebook have on me?

In case you're wondering why Zuckerberg didn't top him, that's because Facebook does not classify Zuckerberg's security program as a perquisite for his benefit. Another group, from the left-wing organization Code Pink, stood up at the beginning of the hearing with signs that read "Stop corporate spying" and "Protect our privacy". Putting the tools in front of people repeatedly, not just having them in settings, but putting them in front of people and making sure that people understand what the controls are and that they get affirmative consent. I think Facebook is doing the correct thing.

Facebook uses it frequently once a member is on the platform, as Zuckerberg repeated often during his testimony.

In response to questioning by U.S. Rep. Mike Doyle, D-Pa., Zuckerberg acknowledged: "I'm not familiar with all of the things the FTC said".

"I don't think people really understand what happened", he said.

That's the take from several leading digital political advertisers - including one Democrat and the other two Republican - who privately say they've already been finding and exploiting loopholes in Facebook's new privacy rules as they gear up for the USA midterm elections.

What would we be paying for beyond removing ads, though?.

"Over 75 percent of consumers want personalized ads". Netflix only lets paid users...use it at all.

"One aspect of the data that was leaked from Facebook was personality profile data". The section features three tabs - active, expired, and removed. That could make it a tough sell.

With Partner Categories gone, however, an advertiser now can simply pay for that same third-party data outside of Facebook and pair it with Facebook user data - under a different Facebook service called "Custom Audiences". "We do not want to tax companies twice", he said. It collects your location whenever you open the app, using your phone's Global Positioning System capability. For never charging users, it earns a ton of money.

It may turn out that Zuckerberg has an executive vice president in charge of privacy compliance, and that the Facebook CEO relies on that person to manage that area and bring only the most important events to his attention. On average United States and Canada users earn Facebook $7 per month from ads.

Facebook is under fire for a privacy breach affecting more than 87 million users, and regulations affecting all users could be on the way.

A new public filing shows Facebook significantly increased the amount it spent on keeping Zuckerberg safe in 2017, upping such expenses more than 50% from the $5.8 million it spent in 2016. The metadata is easily accessible by anyone who knows how to download a simple browser plug-in to access them.

If Congress does not understand how Facebook works, they can not effectively or efficiently fix it. To put that in context, Facebook could theoretically owe $8 billion for one single day of a violation affecting all of its American users. Seeing ads keeps Facebook's lights on, its labs full of future products, and its investors happy.

This exchange mattered because Blunt and others revealed the flaw in Facebook's bargain with users. It could be worth it for Facebook to build out a subscription option to empower users with a sense of choice and provide perspective on the value they already receive for free.