Snapchat says sorry for 'slap Rihanna, punch Chris Brown' ad

Snapchat issues apology over Rihanna advert making light of domestic abuse

Snapchat issues apology over Rihanna advert making light of domestic abuse

By "people", we mean genius programmers at Snapchat who thought it would be winky and fun to make light of domestic violence to advertise a new game!

Snapchat is apologizing after running an advertisement that referenced Chris Brown's infamous 2009 assault of his then-girlfriend Rihanna.

In a statement to Newsbeat, Snap have said that the ad was approved "in error".

A spokesperson for the platform said in an apology issues to BBC News that the ad violates the app's guidelines and ran "in error". "We immediately removed the ad last weekend, once we became aware", the company wrote.

"Is it just me, or is this ad that popped up on my Snapchat extremely tone deaf?" wondered Twitter user Royce Mann.

Ultimately they added, "We are sorry that this happened".

After facing major backlash, Snapchat reportedly took down the ad, which had only been shown to U.S. users, and released a statement to the BBC apologizing for the ad.

President Bill Clinton's daughter Chelsea even addressed the ad on Twitter. "The update ain't the only thing that's wack (sic) over there, friends".

Just terrible. bad that anyone thinks this is amusing. "Bad that any company would approve this".

Chris Brown later admitted "busting Rihanna's lip" which left her "spitting blood" and with facial injuries so severe she required hospital treatment.

Brown plead guilty in 2009 to felony assault over the incident, which saw him violently bash, choke, and threaten to kill Rihanna.

Snapchat has a list of banned content, that is deemed "shocking, sensational, or disrespectful".