Taylor Swift accused of copying 2016 ad for her new 'Delicate' video

Taylor Swift Joe Alwyn

Taylor Swift Joe Alwyn

The Bad Blood hitmaker's promo for Delicate debuted at the iHeartRadio Music Awards on Sunday night (11Mar18), with the footage featuring a bored Swift, apparently sick of her superstardom, practising her fake smile for the public and the press in a mirror. The 28-year-old actress has been known for having awkward dance moves which she first showcased on her 2014 hit "Shake It Off".

When one is as huge a star as Taylor Swift, it becomes unfathomable to consider what it might be like to dance through life as if nobody's looking.

Viewers of the latest Taylor Swift music video, "Delicate", probably noticed a few notable Los Angeles landmarks playing prominent roles. But when she finally finds some alone time for herself, she turns to the note and found that it has magically made her invisible.

The video shows off the very best of Swift and what endears her to her legions of fans - the ideal of a goofy and real person that always manages to fight its way up through her veneer of celebrity.

But a source close to Swift defended the singer, saying her video has a "beginning, a middle and an end", plus multiple locations. However, her director, Jason Kahn, had been generous enough to provide an insight into the project in an interview with E! People have been sending me ideas, and generally it's like flowers, or pink dresses or blue skies. However, it's the accusations that the video is a replica of Kenzo's 2016 fragrance ad, directed by Spike Jonze, that has it circulating the internet at top speed.