Online Petition Calls For a Rollback on Snapchat's Latest Update

Laois parents warned that Snapchat messages about self-harm and suicide are being sent to teens

Laois parents warned that Snapchat messages about self-harm and suicide are being sent to teens

At the heart of the change is separating content from friends and celebrities, users swiping left for the former, right for the latter.

Snapchat reiterated its statement that updates "can take a little getting used to".

At this time, when most of the users on Snapchat are frustrated with the company than never ever, the feature is arriving to help them solve issues.

The company rolled out a fundamental overhaul of its app last month that aimed to separate the "social from the media".

After rolling out a new app update, Snap Inc. has been faced with a lot of resistance, which has now led to a petition on Change.org to bring back the older version of Snapchat.

Snapchat founder Evan Spiegel wrote in a blog post that he believed blurring the two had contributed to the rise of fake news.

Until now, the chat app has resisted giving users insights into the performance of the content they post, arguing that its app is for talking with friends.

Model Chrissie Teigen tweeted that she didn't like feeling that her followers no longer felt like "friends" as a result.

This has notoriously made advertisers wary about the platform, but it also causes many top influencers to reconsider their efforts on the app. Influencers need data in order to convince brands to work with them on paid partnership deals.

"We hope the community will enjoy it once they settle in", the firm said.

"They hadn't realised the value that influencers add to the app", he said. The only analytics that Snapchat has had was showing daily Story view counts that content creators had to screenshot just before they disappeared every 24 hours. And so far, over a million people signed in agreement.