Logan Paul's scandalous videos trigger new YouTube punishment laws

Logan Paul  Wikimedia Commons

Logan Paul Wikimedia Commons

He has also been criticised by PETA for a video in which he tasered dead rats, and recently had ads suspended on his YouTube channel.

YouTube said the decision had been made to suspend ads on all of his channels after "careful consideration".

New punishments for bringing the YouTube community into disrepute include the suspension of users' ability to earn ad revenue. This is with the intention of addressing hard questions creators have for the management of YouTube.

YouTube have unveiled "new steps" they are taking to deal with Creators who "upload videos that result in widespread harm to our community of creators, viewers and advertisers". The move follows after YouTube came under scrutiny for allowing Paul's notorious suicide video to trend on its home page.

As it has done with Paul, the Google-owned platform said it will remove monetization options on the videos, specifical access to advertising programs, reported TechCrunch. When a person makes especially serious or repeated violations, YouTube might choose to disable ads from the whole channel or suspend the person from its Partner program, which is aimed at channels that hit 4,000 watch hours in 12 months and 1,000 subscribers, and lets the creators make money from a special tier of ads and via the YouTube Red subscription service.

"When one creator does something particularly blatant-like conducts a heinous prank where people are traumatized, promotes violence or hate toward a group, demonstrates cruelty, or sensationalizes the pain of others in an attempt to gain views or subscribers-it can cause lasting damage to the community, including viewers, creators and the outside world. That's why it's critical to ensure that the actions of a few don't impact the 99.9 percent of you who use your channels to connect with your fans or build thriving businesses". She added that in the past, the organisation felt its responses to some of these situations were "slow and didn't always address [its] broader community's concerns". "Our ultimate goal here is to streamline our response so we can make better, faster decisions and communicate them clearly".

YouTube already has a system of strikes to enforce those guidelines and repeat offenders risk termination of their channels.