Alan Partridge will spoof The One Show in his new BBC series

Alan Partridge looking goofy

Alan Partridge looking goofy

Steve Coogan's comic creation will return to the Beeb later this year to take on the gig of a lifetime as the (temporary) stand-in co-host of an evening weekday magazine show, This Time.

Alan's first return to live television since his 90s chat show Knowing Me, Knowing You was cancelled after a guest was fatally shot on air, This Time is "the flawless shop window for a man of Alan's gravitas and will, or should, see him finally recognised as one of the heavyweight broadcasters of his era".

The show itself, which will air on BBC One later this year, is a "heady mix of consumer affairs, current affairs, viewer interaction, highbrow interview and lightweight froth", the "perfect fit for a man whose broadcasting style has been described as "equidistant between chitchat and analysis".

The details of Alan Partridge's long awaited return to the BBC have been announced, and it sounds like the Norfolk icon is hosting his very own answer to The One Show.

Before Ron Burgundy was drinking scotch on live TV, Alan Partridge was raising the bar for journalists everywhere by asking people to smell his cheese.

"This Time is the ideal shop window for a man of Alan's gravitas and will, or should, see him finally recognised as one of the heavyweight broadcasters of his era", the BBC confirmed. Further casting is expected.

The character returned for the docu-comedy I'm Alan Partridge, which followed his attempts to break back into the big time - including pitching a number of TV show ideas to Hayers, including "monkey tennis" and youth hostelling with Chris Eubank.

The trio is also executive producing with Christine Langan, who runs Coogan's prodco, Baby Cow Productions. The brothers have been working on Partridge since his revival on Mid Morning Matters.