CES 2018: The year the AI wars were fought

Google will have a stand-alone booth at the event for the first time in a long time. Alex Wong  Getty Images

Google will have a stand-alone booth at the event for the first time in a long time. Alex Wong Getty Images

Amazon's Alexa virtually dominates the voice-based AI space with a 82% market share with Google Home way behind at 18%.

We have seen a lot of new devices being announced by different companies at CES 2018.

Amazon kick-started the market for smart speakers in 2014 with its Echo device, which included the Alexa virtual assistant.

Google has spent the past year bringing Assistant to over 400 million devices as it aims to make its virtual assistant available pretty much everywhere.

Google clearly came to the Consumer Electronics Show intending to make a huge splash with Google Assistant. Another advantage that Google Display will have over Amazon's Alexa is that now there is full YouTube integration that Alexa does not have. The company announced that Assistant will be coming to Android Auto in the U.S. starting this week.

Nonetheless, Google Assistant powered devices were at least in evidence in more water-tight areas of the show. HiSense, for example, unveiled three new lines of smart TVs, with one line being powered by Android TV, one line being powered by Roku, and another being powered by Alexa so no matter what digital assistant or smart platform you prefer, HiSense has you covered.

"As we continue to evolve Android as a platform for consumers and across industries, leveraging the expertise from a partner like Panasonic allows us to deliver automotive-grade in-vehicle experiences", said Patrick Brady, VP of Android engineering at Google. CES 2018 is different, and Google's presence is quite hard not to notice, as they enter to tech convention with an abundance of new, exciting developments in their smart technology systems.

Panasonic, meanwhile, announced that it would incorporate Alexa, Amazon's digital assistant, into its in-car equipment. Qualcomm is also in talks with Google for producing custom-made chips specific for the functioning of these devices.

Google Assistant can be used to control all sort sof smart home gadgets and appliances. They are due out in the USA this summer, but we don't know when they are coming to the United Kingdom or what prices will be.

It will be interesting to see how Amazon responds to Google's aggressive moves at CES. While the company didn't directly attend the event, their product Alexa was found in a range of devices including Kohler's mirror which had the AI inside it. Sounds more like the one from the fairy tales but it was an actual product.