Google cuts off YouTube video app in squabble with Amazon

The two firms have fallen out over You Tube and exposure to each other's products

The two firms have fallen out over You Tube and exposure to each other's products

"Given this lack of reciprocity, we are no longer supporting YouTube on Echo Show and Fire TV", Google said.

Google has chose to pull out YouTube from all Amazon devices.

Amazon and Apple mended ties earlier this year when it was announced Prime Video would come to Apple TV.

At the time, Google said Amazon's implementation of YouTube on the Echo Show violated its terms of service. They say Amazon is not playing fair with Google. The last nail in the coffin was the fact that Amazon has stopped selling Nest devices a couple of months ago. If you own a Fire Stick you know that it runs a modded web interface of Google and when you play videos on it, you seldom get ads.

The Fire TV loses access to its YouTube app on January 1, Google said. For instance, Amazon does not support Chromecast and Google Home on various platforms.

Amazon said in a statement, "Google is setting a disappointing precedent by selectively blocking customer access to an open website". Amazon's suite of voice-controlled devices has outsold Google's so far, according to a study by research firm eMarketer from earlier this year. Users will be unable to access a service that Amazon's devices had promised to deliver, while Amazon's refusal to even allow third-parties to sell certain Google products via its site makes it harder to find them at their lowest price.

In September, Google cut off YouTube from the Amazon Echo Show, which had displayed videos on its touchscreen without video recommendations, channel subscriptions and other features.