Zoella Finally Responds To Advent Calendar Backlash: "I'm Just As Let Down"

YouTube

YouTube

"Once that product is done and I am happy with it, the retailer can decide how much they sell that for, that's completely outside of my decision making".

Desperate to get their hands on the festive product, one fan wrote: "Zoella your advent calendar is so cute!" A total of 142 reviews has so far given the calendar a rating of less than 1.5 stars.

Critics on Twitter questioned why the advent calendar cost so much given it was targeted at children.

Zoella explained that she felt "just as let down" as her fans, before reasserting that the price is set by the retailer, not her.

"Many of the items could easily be bought in a £ store. for example you receive a literal bag of CONFETTI behind one of the doors". "The calendar is something I've worked on for a year", she said.

While she apologised for the pricing, Zoella appeared to reject the personal criticisms she's faced: "I'm not here to justify myself as a person, because you either know me or you don't", she said.

The offending product bears the name of popular makeup and lifestyle Youtuber Zoe "Zoella" Sugg.

"Zoe is incredibly proud of the Christmas collection and excited to see it in store", the spokesperson said.

Zoella has spoken out about the recent drama surrounding her new 12 days of Christmas advent calendar, after fans declared it "too pricey" at £50.

Poundland jumped on the bandwagon after a flurry of complaints from the public about the price of the star's advent calendar - which contains 12 "exclusive treats" - and Twitter users reacted with joy at the opportunistic tweet.

While Boots have also addressed the pricing issue, explaining that from November 16 the calendar will be on offer for half the price at £25.

Zoella has been criticised in the past for consumer products which are emblazoned with her name and branding, with people arguing they are not good value for money.

But the damage was already done for many reviewers on the Boots website.

She now lives in Brighton with her boyfriend and fellow online vlogger Alfie Deyes who runs PointlessBlog. The pair, who share the moniker of "Zalfie", are among the most influential YouTubers and have forged a multi-million pound YouTube empire together.