YouTube And Ticketmaster Team Up To Make Buying Concert Tickets A Breeze

YouTube to promote US concert tickets on artist videos

YouTube to promote US concert tickets on artist videos

"Starting today, we will begin featuring hundreds of artists' upcoming USA tour dates on their YouTube videos".

YouTube has partnered with Ticketmaster and will now give users the option to buy concert tickets to their favorite artists' shows. The show closest to your location will be listed first regardless of date, with others following it. Clicking the "Tickets" button will take you to a site where you can purchase your seats.

The ability of YouTube to provide people with the ability to binge their favourite band's live shows and festival sets has copped quite a lot of flack amongst mosh-pit faithfuls over time, tarnishing the mystery and spontaneity that comes with live shows.

The deal will see YouTube advertise concert listings within artist videos, and then push users over to Ticketmaster to make the transaction. In the future, it will roll out to all artists who have Ticketmaster shows in North America with plans to expand globally. There's no mention of expanding to other ticketing companies and not all artists use Ticketmaster. In addition to removing videos that directly preach hate or seek to incite violence, the company will remove videos of named terrorists - unless the content is journalistic or educational in nature, such as documentaries and news reports.

YouTube, it is fair to say, is a major destination for music fans around the world, and as such the Google-owned giant will now help promote live gigs related to artists' videos posted on its platform.

Presumably, there's some sort of revenue sharing agreement here for the ticket sales that are initiated via YouTube, but the company didn't say.

The new experience is available on an artist's official music video on YouTube, meaning VEVO pages and artist channels. It can be found underneath a music video's description on desktop or right under the video in the mobile app.