'Hannity' Fans Smash Keurig Brewers Over Company's Decision To Pull Ads

Sean Hannity

Sean Hannity

"To all of my supportive and devoted fans of the show, I am giving away 500 Keurig machines as a thank you for always standing by me", Hannity tweeted.

Volvo is reportedly joining coffee company Keurig, DNA-testing service 23andMe, and plus-size clothing brand Eloquii in pulling its advertising from Sean Hannity's prime-time Fox News show. During the radio interview, Moore denied allegations of sexual misconduct with teen girls to which Hannity responded Moore should be given the benefit of the doubt, sparking outrage on social media.

Keurig announced Saturday that it had pulled advertising from "Hannity" after several Twitter users questioned the company's support for the host, citing Hannity's coverage of allegations against Republican Alabama U.S. Senate candidate Roy Moore.

Then came the backlash to the backlash: learning of Keurig's decision, Hannity fans spent part of the day on Sunday protesting the company under the hashtag #BoycottKeurig, with some going as far as to post videos of themselves destroying their Keurig coffee machines.

A page on Hannity's website allows fans to sign up to receive one of the free coffee makers.

At least five companies, including Keurig, pulled ads from his television program after the statements.

"The decision to publicly communicate our programming decision via our Twitter account was highly unusual", Gamgort wrote. "We accept the apology of the Keurig C.E.O., and look forward to enjoying a nice cup of apolitical Joe".