The next step in a breast cancer journey

Free the nipple! First bare boobs set to appear on daytime TV for the BEST reason

Free the nipple! First bare boobs set to appear on daytime TV for the BEST reason

The ad by creative agency Fold7 shows a series of everyday things being touched, alongside men and women doing breast examinations.

There used to be seven types of boob according to lingerie experts ThirdLove, which prides itself on selling bras according to the specific shapes of women as opposed to universal sizes.

The first advertisement to appear on United Kingdom daytime television with a nipple fully visible has been broadcast, with the full advert being shown on Monday.

Breast cancer is the most common cancer in the United Kingdom, with one person diagnosed every 10 minutes, with nearly all of them women.

In fact, 80% of women do not check their breasts regularly with 60% saying they weren't confident in how to properly check for lumps.

Here are the celebrities who put up a strong fight against cancer and came out victorious.

The campaign film, directed by Ivana Bobic, will run on daytime television and in cinemas, and comes off the back of research which indicates precisely how important the message is.

Nearly nine in 10 women survive breast cancer for five years or more, while every year about 11,400 people die from breast cancer in the UK.

Natalie Kelly, CEO of CoppaFeel!, said: "In demonstrating the power of our hands and celebrating our touch as the best tool for checking, we hope to encourage more young people across the United Kingdom to adopt a healthy boob-checking habit, which could one day save their life".

United Kingdom breast cancer charity CoppaFeel! has won the right to show a woman's nipple as part of its Breast Cancer Awareness campaign that encourages women (and men) to perform self breast examinations.