Samsung appoints new executive for Bixby development

Samsung's Bixby digital assistant wasn't greeted with the enthusiasm that Samsung might have hoped it would when it first launched. You can already use Bixby Voice to call an Uber, start playing a song on Google Play Music, and plenty more, so we're excited to see what other apps the AI will be expanding to. The release of Bixby in English was delayed around two months due to some data and technical challenges. News out for South Korea today suggests that some Bixby improvements could be coming soon, though.

Samsung Electronics is slated to unveil the upgraded version of Bixby at Samsung's annual Developer Conference in San Francisco on October 18.

Bixby 2.0 will reportedly offer deeper third-party integration and move the assistant beyond smartphones.

Samsung has helped a great deal to promote the current trend of smartphones with almost bezel-free displays, thanks to the success of the Galaxy S8 and S8 Plus, and more recently the Galaxy Note 8.

Eui-suk will not directly replace head of Bixby development Rhee In-jong, but will help head-up Bixby 2.0, which is under development with the goal to improve upon the first-generation Bixby which made its debut in the Galaxy S8.

Bixby might not ever become as popular or powerful as Google Assistant or Amazon's Alexa, but with a new exec leading the charge and a big 2.0 release less than a week away, it certainly seems like Samsung is going to try it's best to do so. Moving Bixby to the likes of the Gear S3 and Gear Sport only makes sense, and along with this, there's also the chance of a Samsung smart speaker that we've been hearing rumors about for months now. Chung has been with Samsung for a bit and has previously worked in research roles at Samsung.