LEGO® and Roald Dahl collaboration at Giant's Causeway

Matilda Movie

Matilda Movie

From today - which would have been Roald Dahl's 101st birthday - McDonald's is taking it upon themselves to carry on that tradition, with the launch of a new series of Roald Dahl mini books, packaged safely inside some handsome new Happy Meal boxes.

Growing up on Roald Dahl is one of British childhood's most treasured moments.

"There are few writers more magical than Roald Dahl", singer Peter explained.

A wise man once said, "If you are going to get anywhere in life, you have to read a lot of books". Roald Dahl's stories stand the test of time so it's no wonder my kids love the BFG as much as I did!'

Welcoming Roald Dahl back to the fold marks the latest move in McDonald's commitment to children's literacy through a partnership between McDonald's Happy Readers, Penguin Random House Children's United Kingdom, the Roald Dahl Literary Estate and the National Literacy Trust.

So we want to know who's your favourite Roald Dahl character and why?

"Finding time for families to have fun together is all part of a trip to McDonald's and it's great that we can bring this magic to a brand new generation of readers".