Bell Pottinger has gone into administration

Bell Pottinger has gone into administration

Bell Pottinger has gone into administration

The company, which employs about 250 people across offices in London, Asia and the Middle East, put itself up for sale last week.

Controversial public relations firm Bell Pottinger has closed its Twitter account after filing for administration.

But Bell Pottinger crumpled following a scandal of its own making.

"The administrators are now working with the remaining partners and employees to seek an orderly transfer of Bell Pottinger's clients to other firms in order to protect and realise value for creditors", a BDO spokesman said.

"Following an immediate assessment of the financial position, the administrators have made a number of redundancies", accountants BDO said.

"We are clear however that expelling Bell Pottinger was the right thing to do".

South Africa's main opposition party, the Democratic Alliance (DA), blamed the PR firm of "divide and conquer the South African public by exploiting racial tensions in a bid to keep Jacob Zuma and the ANC in power".

Such was the public outcry that on 5 September its second biggest shareholder, Chime, which was owned by U.S. firm Providence and Sir Martin Sorrell's WPP, handed back its 27% stake for free - in a radical move to distance itself from the embattled agency.

"Bell Pottinger has been heavily financially impacted by the well-publicised issues", BDO said.

Adding to the company's financial woes, following that chain of events Pottinger's Middle East and Asian units announced plans to separate from the United Kingdom parent company.