Essential Phone Launch in U.S. is Imminent

Andy Rubin's Essential Smartphone Gets A Never Before Design

Andy Rubin's Essential Smartphone Gets A Never Before Design

The Essential Phone hasn't even arrived in the USA yet, but the latest report indicates that Andy Rubin is already preparing for its global expansion. And now, it seems that other countries around the world will finally get a chance to snag the smartphone for themselves.

The Financial Times claims that Andy Rubin is already working with telecommunications companies around the world to launch the Essential Phone in the United Kingdom, other Western European countries, as well as Japan. United Kingdom carriers such as EE are reportedly in talks with the company to set a launch date for the device, which is seen to be this year. The minimalist modular phone, which was created for "trend setters and technology seekers", according to the company's chief operating officer Niccolo de Masi, was supposed to start shipping in the U.S. within 30 days or so from the official announcement. Unfortunately, there is still no specific date provided that buyers can hold on to. In the US, Sprint is Essential's exclusive partner, and in Canada, it's Telus; however, it's not clear whether the company will take a similar approach in the UK.

"Consumer choice has declined due to Samsung and Apple", said de Masi, before accusing the industry's biggest names of "[slowing] the pace of innovation to boost quarterly profits".

For one, the corners are somewhat more honed, which we think gives the phone a more tasteful look.

A couple of months ago, Android co-founder Andy Rubin introduced the Essential Phone, a handset that has a near bezel-less display and modular accessories that connect to pogo pins on the rear. Essential COO Niccolo de Masi sat down with FT for a brief chat and revealed that bit about launch and also threw in some global plans.