Facebook launches Augumanted Reality camera effects platform

Zuckerberg said launching an in-app camera was the first step in laying the groundwork for the new Camera Effects platform that was unveiled today.

Facebook was not mindlessly copying Snapchat with its recent update on its various platforms such as Facebook Messenger, Instagram and WhatsApp. With it, the camera will soon be able to recognise certain things like, say, a coffee mug, and a little menu will pop up with relevant effects like a cloud of steam, Buzzfeed reports.

Mark Zuckerberg has revealed Facebook's new Camera Effects Platform to a developer event in California, created to give developers the power to build AR tools.

Facebook is also building chat extensions into Messenger, which make it possible for more than one person to interact with a third party app or business at the same time.

Augmented reality (AR) and virtual reality (VR) emerged as the biggest talking points in a busy first day at Facebook's (FB) F8 annual developer conference. Zuckerberg's remarks are the just latest response from Facebook following the shooting.

The new tool will give developers the power to build augmented reality tools for the Facebook camera and create a more interactive and fun experience for users to take and share photos.

The new AR developer platform is only available to a few coders under a testing period. And in order to create better tools, first we need an open platform where any developer in the world can build for augmented reality without having to first build their own camera and get a lot of people to use it.

The possibilities for AR are only limited by a developer's imagination and there are plenty of ways in which the real world can be manipulated using this technology.

Facebook launched a bunch of new tools that will let programmers write apps that turns your phone's camera into "augmented reality" (AR) device.

"Think about how numerous things you use don't actually need to be physical", Mark Zuckerberg Told Recode where he also talked about his broader AR vision, which includes AR glasses. The company also announced new partnerships with Disco, Skyhigh, Netskope and Smarsh to support regulatory and compliance requirements for data loss prevention and e-discovery.