No more last-minute booking for United employees, airline says

United Continental Holdings has changed its policy on employee travel and will now ensure crews riding on its aircraft as passengers are booked at least 60 minutes before departure, according to a statement from the company.

The treatment of Dao sparked worldwide outrage, as well as multiple apologies from the carrier, and raised questions about overbooking policies of airlines.

CEO Oscar Munoz has apologized publicly to Dao, whose lawyer on Thursday said he'd sustained a broken nose and concussion and would likely bring a lawsuit against United.

In the immediate wake of the incident, United's shares dipped roughly 4 percent, eroding almost $1 billion in the company's market value.

While United is modifying its policy when it comes to booking its own crew, it didn't say if the policy of overbooking flights will be changed. Had the rule been in place last Sunday, United Express Flight 3411 still would have been overbooked by four seats, but United employees could have dealt with the situation in the gate area instead of on the plane.

The company has also vowed that law enforcement will not be asked to eject passengers from overbooked flights in the future as part of its ongoing efforts to "deliver the best customer experience".

The airline plans to announce other changes and the results of its review by April 30.

Many airlines overbook their flights - to compensate for passengers who do not turn up for the flight- but United's fiasco has led many to rethink their strategy. The beleaguered airline eventually grabbed a majority of customers when the American flight was more expensive and longer.

Other airlines probably aren't insane about this, either, as it going to focus attention on passenger service and treatment industry wide.

The incident has highlighted the ways airlines handle bumping passengers off flights. United Airlines has offered the couple flying credit as compensation, CBC reports.

In any case, United now seems to have recognized the error of its ways, or else, certainly, the mighty extent of the media shitstorm it has dragged itself into, and is taking steps to make amends.